7 Steps to Launch a Communication Plan

@spacex — Unsplash

Behind a communication strategy that has the potential to be successful, there are many unanswered questions. This is because the strategy is not fully understood or has not been tested. Without knowing what will work and what will not, it is difficult to create a successful plan.

Let’s move on to basics,

What is Communication Plan?

A communication plan is an essential tool for any organization that wants to effectively communicate with its stakeholders. By having a clear plan in hand, the team can work like honeybees and deliver messages flawlessly to their intended recipients.

Ask yourself a variety of questions in order to gather as much information for the communication plan as possible.

This will help you determine the channels through which the communication will be made, the frequency and timeframe of the communication, and who will be responsible for it.

As you’ve seen so far, the essentials are below:

  • Identify the purpose of communication
  • Define your audience
  • Define who needs to communicate what information, and when they need it
  • Select the communication methods that will be used to deliver information
  • Determine how often communication will occur

If you are done with your preliminary research, now let’s move on the real thing:

1. Define your mission

A great mission statement is a short, specific statement that describes the purpose of an organization. This helps to ensure that your organization is working towards something larger than itself, which can lead to superior results. An organization’s mission statement should be concise, describing the organization’s core purpose. The purpose of an organization can help guide its employees and volunteers in their work, as well as set expectations for customers or other stakeholders. A good mission statement provides a sense of why your company exists and what you hope to achieve.

2. Define business objectives and unique selling proposition (USP)

Objectives are the guiding principles that help you achieve your business goals. They can be developed through a team approach, usually through a meeting with leaders, managers, or marketing teams. Unique Selling Proposition is a phrase used in marketing to describe the unique selling points of a product or service. Think about what makes you different and what value you can bring to the table.

Under the vast night sky, the milky way opened up before us.
@joshgordon — Unsplash

3. The target audience

TA is the people who we are trying to reach. Surveys and analytics are a good way to pin them down. It is important to identify with personas so that we can better communicate with them.

4. Call to action, methods to share, and the frequency

If you’ve completed getting to know your customers, it’s time to take action. First of all, think carefully about what words your potential customers will understand after receiving your message. What sentences you use, how you position them can change everything. Which channels you use (newsletter, press release, social media etc.) will determine whether you can reach the persona you have determined. The best advertisement for an elderly diaper is probably not on TikTok. In addition, the frequency of the message is as important as the medium and the intention. As human beings, our memory is not very good, reinforcing it with certain frequencies makes the message effective.

SpaceX Falcon Heavy
@spacex — Unsplash

5. Message

When someone is looking to buy a product or service, they are generally drawn to it based on how it solves their problem. If you can explain how your product or service can help someone solve a specific problem, then you have a good chance of winning them over. There are many ways to do this, but the specifics are up to you. Just make sure that your solution is effective and fits the needs of your target audience.

@planetvolumes — Unsplash

6. Distribution

Make sure to fill your calendar with events and promotions, set realistic and concrete goals that the communications team can achieve, and make sure to set a time interval when determining the metrics clearly.

two astronauts on the surface of Mars
Mike Kiev — Unsplash

7. Feedback

Life is like a circle. You will repeat the same steps over and over, but each time you will create a better architecture and you will be the solution to more problems.

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vorgacan

Telling stories | Co-Founder, CRO at Novus | Visit vorgacan.com