WDYM by Communication Strategy?

A communication plan can help you to focus your message and reach the people that you want it to reach.

4 min readMay 20, 2022
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A plan can help you choose the most efficient and simple communication methods for your particular situation. This will help ensure that your message is received in a way that is both meaningful and effective.

There is no one-size-fits-all answer to this question, as the specifics of your situation will dictate what steps are necessary to effectively communicate with stakeholders.

However, generally speaking, a communication plan should include: identifying who you need to talk to and when; outlining what information you need from them; setting up appropriate channels for exchanging messages (email, conference call, etc.); and tracking progress or results regularly.

Additionally — and especially if there are potential conflicts or disagreements among various parties involved in your project — it can be helpful to create clear expectations about how each party will behave during negotiations or interactions.

WDYM by Communication?

Communication is the process of transmitting ideas and information between people. A grassroots initiative or community-based organization should be transparent about its goals, what it does, and how successful it has been in addressing the issues facing the community.

I have given examples below of some types of communication;

  • Written communication, such as letters, memos and email
  • Oral communication, such as face-to-face conversations, telephone calls and video conferences
  • Nonverbal communication, such as body language, facial expressions and tone of voice

Communication (What?)

Planning is a way of organizing your thoughts and actions to help you reach your goals.

One way to do this is by disseminating information about your initiative through various channels, such as social media, speeches, and articles. By doing so, you can build support for it among key groups in your community and ensure that its benefits are widely known. who will be communicating, what information is being communicated, and when it will need to be communicated.

Consider who you’ll be communicating with: friends, family members, co-workers? What kind of communication do they prefer (face-to-face or phone)? When do you think the communication should take place (during a conversation or after the fact)?

Then figure out what information needs to be conveyed: basic facts like where someone is going on vacation; more complicated messages like an apology for breaking curfew; sensitive topics like how much money somebody made last month? The timing of this information can also vary based on its importance.

For example, if your brother owes you $100 and he’s not going to have any extra cash until next week payday then discussing finances would probably happen sooner rather than later in order for him to repay his debt as soon as possible.

Some questions to consider before planning your communication strategy;

  • Who is your audience?
  • What is your message?
  • What are your objectives?
  • Which channels will you use to reach your audience?
  • When will you communicate?
  • How often will you communicate?

Communication is an important part of any organization that serves, depends upon, or is in any way connected with the community. It’s essential for maintaining relationships and ensuring that all members of the community are aware of what’s happening within the organization.

Communication can also help ensure that goals are being met and issues resolved effectively. The purpose of media relations is to maintain relationships with the media and key people in the community.

The audience for media relations may change, but maintaining these relationships remains important. Messages that are conveyed through media relations include keeping open lines of communication and providing accurate information. Channels used vary depending on the situation, but a variety of methods are often employed to keep contacts current and informative.

Whenever you have a new communication need, or when your current plan needs to be updated in light of recent changes, it’s important to revisit and update your strategy. This process will help ensure that the messages being sent across your organization are consistent and effective.

Communication (How?)

There is no one answer to this question as it will vary depending on the situation. However, some tips for developing a communication plan include:

  • Define your goals and objectives. What do you want to achieve with your communication?
  • Identify your audience. Who do you need to communicate with?
  • Decide on the best channels to use. How will you reach your audience
  • Develop key messages. What do you want to say?
  • Plan for timing.

Communication (Content)

Consider who you are trying to reach and what they need to know.

  • Content: The content of your message should be clear, concise, and on-brand.
  • Mood: The mood of your message should be positive and upbeat (in most cases).
  • Language: The language of your message should be friendly and easy to understand.
  • Design: The design of your message should be clean and professional.

I have previously shared the 7 steps of setting up a communication plan. Take a look if you want. If you’re wondering if you need support, you can check out this article.

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