WDYM by Communication Strategy?

A communication plan can help you to focus your message and reach the people that you want it to reach.

Robin Singing For Spring
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WDYM by Communication?

Communication is the process of transmitting ideas and information between people. A grassroots initiative or community-based organization should be transparent about its goals, what it does, and how successful it has been in addressing the issues facing the community.

  • Written communication, such as letters, memos and email
  • Oral communication, such as face-to-face conversations, telephone calls and video conferences
  • Nonverbal communication, such as body language, facial expressions and tone of voice

Communication (What?)

Planning is a way of organizing your thoughts and actions to help you reach your goals.

  • Who is your audience?
  • What is your message?
  • What are your objectives?
  • Which channels will you use to reach your audience?
  • When will you communicate?
  • How often will you communicate?

Communication (How?)

There is no one answer to this question as it will vary depending on the situation. However, some tips for developing a communication plan include:

  • Define your goals and objectives. What do you want to achieve with your communication?
  • Identify your audience. Who do you need to communicate with?
  • Decide on the best channels to use. How will you reach your audience
  • Develop key messages. What do you want to say?
  • Plan for timing.

Communication (Content)

Consider who you are trying to reach and what they need to know.

  • Content: The content of your message should be clear, concise, and on-brand.
  • Mood: The mood of your message should be positive and upbeat (in most cases).
  • Language: The language of your message should be friendly and easy to understand.
  • Design: The design of your message should be clean and professional.



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